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Samsonite vs The Wrecking Ball
Nothing sets your marketing budget on fire faster than dull ads.
So naturally, our latest work for Samsonite, part of the long-running ‘Seriously Tough’ campaign, saw us pummel a suitcase with a 2 tonne wrecking ball.
No CGI. No trick shots. Just a suitcase that refuses to die.
18,500,000
Earned media impressions
21,842
Asset engagement
45
Social-first brand assets