ISSUE

After a brief hiatus and a new ownership chapter, Booktopia needed to make a comeback—reminding Australians why it’s the go-to place for book lovers. 

IDEA

The campaign speaks straight to the heart of readers. With a playful, engaging tone, we invite Aussies to rediscover Booktopia. From out-of-home and radio to online news and video ads, we’re reaching readers nationwide just in time for the festive season—re-establishing Booktopia as “Australia’s home of books.”