DUCATI

Freedom Fighter

Freedom Fighter

Issue

One of the world’s most iconic motorcycles were experiencing flat sales in a growing market. Ducati needed to identify new buyers for the XDiavel and create greater efficiencies with their media investment to increase return on marketing investment.

Idea

Appealing to riders sense of adventure on the open road we positioned Ducati XDiavel as the ultimate Freedom Fighter.

Impact

The sales response for XDiavel was immediate, with sales increasing 2.1X in the first month of activity.