McLaren – Everyday Supercar

McLaren’s GT hadn’t taken off in Australia. Too unconventional for the GT buyer, not sporty enough for the supercar buyer. Caught in the middle with low interest and rising stock, McLaren needed to find a new way to bring the product to the attention of prospective buyers.

Get people to rethink what a supercar can be, by showing McLaren GT as the every day supercar they’ve been waiting for.


Year-on-year growth

12th to 4th

Change in category share of market