digiDirect wanted to become known for all things consumer electronics. Problem was people only came to digiDirect when they were looking for cameras and accessories.

The idea showed that while some things in life are hard, buying electronics shouldn’t be. The message? It’s easy to get all the tech you love from digiDirect.

By month two Direct Users surged +367% YOY, with brand searches reaching the highest volume in history and e-commerce revenue growing +43% YOY.