Genesis needed to move stock but had been unable to stimulate demand for their luxury sedans, G70 and G80.
TRP developed a data-driven strategy that targeted new luxury sedan buyers with personalised product appeals as they researched online. Multiple creative sets were tested and optimised on their ability to drive lead volumes at low cost.
The data-driven targeting and creative combination increased Genesis vehicle leads by 70% within three months,
delivering a 75% sales increase in June 2020.