Offering a range of high quality and ethically sourced fresh meat (sausages, meatballs and steaks), Farm Foods was experiencing sales declines and lower shelf appeal due to increasing pressure from supermarket private label products.
Freshness, hormone-free and animal welfare are key in driving choice within the fresh meat category. With this in mind, TRP developed a new brand to convey these desirable qualities and drive clear differentiation between Farm Foods and private label products.
A bold new design was developed, Green Acres. New colour cues and iconography delivered instant recognition of Farm Foods quality credentials and provided a much needed boost in shelf appeal that attracted new customers and expanded ranging opportunities for the business.