Honda Motorcycles

Lights Out

Lights Out

ISSUE

With incoming regulation changes on braking systems, three classic Honda motorcycles were soon to be discontinued – Monkey, Super Cub and CT125. Our challenge was to build demand for these three bikes.

IDEA

When something has been around for as long as Honda’s Monkey, CT125 and Super Cub have been, the best way to get people to notice it is to take it away. The idea paid tribute to Honda’s classic bikes with a simple message; their time in the spotlight was nearing an end.