Honda Motorcycles

Honda Pioneer 520

Honda Pioneer 520

ISSUE

For Honda’s new Pioneer 520, our job was to grow sales in the competitive compact side-by-side vehicle segment.

INSIGHT

When it comes to side-by-sides, it’s common for brands to draw attention to how much more they offer. More power. More control. More people. More load. More comfort. More convenience.
But with Honda’s new compact Pioneer 520, its best feature is that it offers less. At 50 inches wide it was now the most compact side-by-side in its class.

IDEA

To draw attention to Honda’s narrow frame, we showed that the Pioneer 520 is proof that less is more.