When Jols came to TRP in 2018, the brand was in bad shape. Between 2014 and 2017 sales had declined -32%. A review for Jols was called for in 2018, with an urgent plan required to revive the brand and keep Jols on shelf.
Our idea was simple: show that Jols was the fruit pastille bursting with flavour.
After four years of consecutive sales declines, Jols turned a corner. Jols sales increasing +36% in a category up just +1.9%, giving Jols an 18X increase in category sales performance.