Most butter today is made to be more convenient. Lard Ass is made to taste better; rich, hand-crafted and full of flavour.

So, for their first major campaign, we did the obvious thing: showed Australians what proper butter looks like.

Founder Monica Cavarsan, said the campaign marks an important step in bringing the brand’s philosophy to a wider audience: “From the beginning, Lard Ass has been about bringing back what butter is supposed to be; rich, hand-crafted and full of flavour. We’re not trying to make butter more convenient. We’re trying to make it better. And this campaign is our way of inviting more Australians to taste the difference proper butter makes.”