Life Beyond Ordinary

Life Beyond Ordinary


Miele had an ambitious goal of growing market share in the competitive major household appliance category, with the launch of their
Generation 7000 series of kitchen appliances


Miele’s first-ever omni-channel campaign, with personalised content targeting diverse audiences to drive conversion. Messaging was triggered by combining demographics, attitude, behaviour, device usage and intent-to-purchase signals.


Pre-campaign, Miele Australia ranked #6 globally on brand consideration. By June 2020, it had moved to #3, delivering a 29% increase in revenues and ultimately Miele’s highest sales on record.