Mongrel Boots has been manufacturing footwear in Australia since 1930. With an old school attitude for workmanship, Mongrel’s new elastic sided K9 boot was set to launch into new product territory.

Born of the same brute strength as Mongrel work boots, the campaign showed these puppies are bred for so much more. Our scope covered the entire sales funnel from consideration to conversion, product naming, photography, creative production and paid media.

We got our hands dirty above and below the line and helped make K9s the most popular Mongrel Boots product within just weeks of launch.