B&O

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Strategy

B&O is an archetypal prestige brand. Products carry a substantial premium over competitors in all categories. The communication strategy supporting the entire range is to highlight the design and performance of the brand. Always in a context that supports the brand’s premium position and in a way that generates purchase desire.

Result

In markets dominated by mass retailer discounting, B&O continued to maintain strong sales and grow into more accessible portable and stand alone product segments.