Redemption Day

Redemption Day


Milwaukee needed a way to combat aggressive price discounting from competitors during Black Friday sales. Our brief was to protect margins and drive sales volume during a peak selling period.


The idea was simple: give tradies an offer too good to resist. Buy any Milwaukee 18V 2-piece kit, and you could trade in your old competitor skins for an extra Milwaukee skin. The move encouraged new buyers to make the switch from competing brands.