Dull ads are death to ROI. They don’t get noticed, they don’t get remembered, and they don’t move product.
So when Samsonite, the global leader in luggage and travel accessories, asked us to demonstrate just how
tough their product really is, we knew subtle wouldn’t cut it.

Instead, we did the obvious thing: bounced a lowrider on a suitcase and hit record. No CGI. No trick shots.
Just a gleaming car with enough hydraulics to rattle your teeth, and a Samsonite that refuses to die.

The brief was simple: show that Samsonite is seriously tough. Our strategy? Don’t talk about durability.
Prove it in the most unforgettable, scroll-stopping way possible.

The result is a campaign that’s as visually brutal as it is commercially effective.
It grabs attention fast, and burns the product truth into memory.