Global luggage leader, Samsonite, wanted to remind a new generation of travellers why they are number one in luggage. Our brief was to demonstrate the outstanding performance of their C-Lite suitcase.
Seeing will always be believing. That’s why we matched Samsonite suitcases against a weapon-wielding wrecking crew, a crash derby stock car and a piano in full flight. The idea showed audiences that Samsonite is seriously tough, so they can be sure theirs will handle anything they could possibly throw at it.