Nothing sets your marketing budget on fire faster than dull ads.

So naturally, our latest work for Samsonite, part of the long-running ‘Seriously Tough’ campaign, saw us chain a suitcase to a drag car and send it screaming down Calder Park Raceway.

No CGI. No trick shots. Just 500 cubic inches of supercharged savagery, and a suitcase that refuses to die.