For Twisted Healthy Treats’ launch of FroYo Protein, TRP worked across consumer research, product naming, packaging design and advertising to turn years of product development into something shoppers could understand and want in seconds.

Research with category buyers helped us understand how protein was finding its way into everyday shopping, whether people saw a place for it in frozen yoghurt, and what would persuade them to try it. Their responses suggested an opportunity to add something to the basket, with taste and indulgence central to its appeal, even among people looking for better-for-you options.

Each stick delivers 6g of protein, 80 calories and real probiotic yoghurt. Our challenge was to make those credentials clear while giving people an appetite for the product.

TRP developed an ingredient-led design system that informed the packaging and advertising, bringing better-for-you ingredients into motion to make the range look really, really delicious.

Said Cass Spies, CEO, Twisted Healthy Treats: “Loved working with the team at TRP on this – the packaging design is perfection.”