McLAREN

Sports Series Launch

Sports Series Launch

Strategy

To launch the McLaren Sports Series range in Australia we tapped into the DNA of the brand to establish McLaren as the ‘pure sportscar’. An integrated advertising campaign across print, digital & event activations was used to create immediate appeal for the McLaren range.

Result

In a static luxury car segment that grew just 2%, TRP’s integrated campaign for the McLaren Sports Series delivered 158% YoY growth for 2016.

Source: VFACTS National New Vehicle Sales by Marque, December 2016