Unlock the ad secrets that drive up to 6X more growth per dollar.
Get the FREE brand strategy secrets that have helped Honda, Samsonite, and Booktopia escape the sea of sameness and supercharge growth. Inside, you’ll get 7 sharp strategy moves we use to help ambitious brands:
Find their edge in a crowded category Say something worth remembering Turn gutsy creative into outsized commercial impact Make every media dollar punch harder
It’s brutal out there
Shrinking budgets. Bigger targets. Less time to deliver. And dull creative is quietly making your job harder.
The data’s in: campaigns that earn attention, the ones that get talked about, drive 6x more market share growth per dollar than rational, dull and forgettable ones.
So, if your ads won’t stop, surprise or move someone, you’re signing up for a 6x media bill just to catch up to those that do.
That’s how ROI dies.
Stand out in a sea of sameness
We’re TRP, a strategy-led creative and media agency. We help brands profit by engineering spikes of attention that steal share. And we know how to get results — fast.
Samsonite
We took a generic claim and turned it into an attention-spiking asset.
+56% consideration
+31% first choice uplift
Booktopia
We turned a quiet local retailer into a confident challenger to Amazon.
+183% revenue increase
+42% online user uplift
Jila Mints
We relaunched a dormant brand and made it the #1 fastest growing mint in Coles.
#1 fastest growing
Still want to go deeper?
If you’re looking to outsmart rather than outspend your competition, we’ll build a custom strategy plan. Free. You’ll get:
A sharp read on where your brand could shift to earn more attention
A sharp read on where your brand could shift to earn more attention
One bold campaign idea built to land fast
A tighter media approach that makes your budget punch above its weight
For new client enquiries contact
Fraser Ross – New Business Director
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